9A- Testing the Hypothesis, Part 2
A restaurant where you help cook the food. It's a way to teach people how to cook while also being more affordable than a cooking class. Customers could book in advance and cook in a private kitchen, for an added price. This would be a way to teach college students how to cook while also getting a cheap meal. Each customer would leave with the recipe for the dish they cooked and the option to buy a package containing all the ingredients. There would also be an option to just buy recipe cards and ingredient boxes. This is better than subscription services because most college students don't want to pay for them. This service allows for more freedom.
- Bridgette (20): Bridgette mentioned that she often finds herself reusing the same recipes but that she is also always open to learning new ones and tries to incorporate them often. She sees how this could be useful but doesn't know if she would use something like it often.
- Hallie (20): Hallie could see herself using a service like this because it's a way to try new things and learn some new skills in the kitchen. The fact that it's not a subscription service is a plus too. She wants to be able to buy the packs when she feels like cooking.
- Chirsten (20): Chirsten is an adventurous and healthy eater who loves trying new things. She could see herself using a service like this often because she wants to try new things but in an easy way that also saves her time.
- Tina (20): Tina doesn't really think she would use a service like this. While she agrees that this may be a problem for her peers, she does not see herself being a customer. Tina has a plethora of recipes that she likes to use and doesn't see the need for using a service like this.
- Na-Young (20): Na-Young has the same hold back as Tina, she likes to cook but she doesn't really feel the need to learn new recipes. She sees herself as an already accomplished cook who likes the staple dishes she makes.
- Who . Those who are open to trying new things in the kitchen.
- Need. New ideas and the ingredients to complete them.
- Why . Cooking isn't for everyone. Some people just need the extra help to get there.
- Who Those who either know too much and don't need help or those who really don't like to cook.
- Need. The need is not to teach people to cook. You have to have SOME knowledge, it's not a complete beginner's class.
- Why . I don't really get what this one meant.
Hi Riley,
ReplyDeleteAfter conducting your five additional interviews it is clear you were able to find some people that should have been a part of your target market, but just don’t 100% identify with the unmet need. People that were outside of the boundary for your need seemed to be people that know how to cook well already, are satisfied with the recipes they already know how to cook, or have absolutely no interest in cooking. Either way, I think your idea is clever and I could even see myself using it!
I think your additional interviews gave you more insight as to whether this idea would actually work or not. I believe that for the most part they were positive on the fact that they would like to try this restaurant idea out. Honestly, even though some people said that they may not like the idea because they are already experienced cooks, they still might want to go with like a group of friends or on a date as a fun activity and nice food.
ReplyDeleteHi Riley, from your interviews, it is clear that a certain scope and range of customers/users is beginning to emerge as you look to better understand the service your opportunity can provide to the local community. As someone who toggles between cooking her own meals and utilizing a meal plan via one of my organizations I participate in, I can understand how this could also be difficult at times to distinguish.
ReplyDelete